Sunday, January 20, 2008

Proton BLM

After weeks of waiting, we can finally see the real appearance of latest Proton model - BLM.

I was wonder why the advertisement for BLM is kept so secretive, and why don't they just publish the outlook of the BLM. At first I thought it's something different and special in the design or appearance. Sadly and not, nothing special to it.

After saying all the above, I sincerely wish Proton all the best with their operating and company performance. Afterall it's out national car maker and good or bad it has served our nation proud for the last 23 years. At least we've done something a lot of country can only dream of.

Good or bad, long lasting or fragile like Milo tin we said, Proton Saga has been there for more than 2 decades and today we still see them on the road running. This proved Proton Saga is long lasting as well. So to launch its replacement model after so many years of selling really is a must step forward.

As we've known Proton is not doing well over the last few years and they are losing hundreds of millions yearly. That could be significant and damaging to Proton, but somehow they manage to come out of it and now they've launch as many new models in as many years. They first launched the so call Gen 2 replacement model, Proton Persona last year and now they launched the new BLM. IT's a good sign that they could produce more models for the vast consumers to choose from, and given more choices to consumer who really can't affort imported car, like me!

Generally Proton Persona looks very similar to Gen 2 and it's only their management keeps declaring it as a new model. Whether new model or replacement model, so long they keep up their quality control of the product and giving end-users the confident that Proton is trying the best to improve the product quality. As for BLM, I'm still not sure how it looks and the specs as well. But one thing that's important for Proton to survive is to ensure consumers get value for money for car they purchased.

Proton continuously declared that they can turn things around and with its new lauched model, they would be able to turn around the corner and bring back the old glory days of Proton history. How true and how far is this correctly stated is beyond our sight, but if Proton can put in more effort into its QC rather than appearance alone, it will be more practical and it may boost its overseas export of Proton cars as well.

But if they are declaring they could turn things around by launching new models after new models, yet quality stay where they are, then it won't be long we will see the end of Proton Era. Wish I could be proven wrong, but I still strongly believe Proton will put in more effort into exterior design improvement than its product quality control........

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